Brilliant performance at Gucci Spring Summer 2020 fashion show. It was all about the people and their feelings, about self-expression and how it is suppressed by the society.
The show starts with some workers standing still on a treadmill, dressed in white, coming out of an opening that looks like the production line of a human factory, leaving the theater through another opening.
“.. I’m not a normal person, actually I’m not a person.” […] “The plan is to be happy.. yeah.. I keep dre..dreaming the future”
The first part of the video below is speechless.
Uniforms, utilitarian clothes, normative dress, including straitjackets, were included in the Gucci Spring Summer 2020 fashion show as the most extreme version of a uniform dictated by society and those who control it. These clothes were a statement for the fashion show and will not be sold. Alessandro Michele designed these blank-styled clothes to represent how through fashion, power is exercised over life, to eliminate self-expression. This power prescribes social norms, classifying and curbing identity. The Creative Director’s antidote is seen in the Gucci Spring Summer 2020 lineup of 89 looks, he has designed a collection that conveys fashion as a way to allow people to walk through fields of possibilities, cultivate beauty, make diversity sacrosanct and celebrate the self in expression and identity.
Gucci by Alessandro Michele
RESTLESS DUCK 